British American Tobacco Zimbabwe - Vimbai Kuwanda
Vimbai Kuwanda is a seasoned commercial and trade marketing executive with over 15 years of experience across the FMCG, retail, electronics, and steel industries. She has a proven track record of driving sales growth, expanding market share, optimizing distribution, and delivering strong commercial performance through strategic, data-driven execution.
Since joining BAT Zimbabwe in 2018, Vimbai has progressed through several leadership roles, including Trade Marketing Representative and Area Manager for the Eastern and Northern Regions. She has successfully strengthened route-to-market effectiveness, enhanced distributor and key account performance, improved market execution, and contributed significantly to business growth, particularly in the Northern Region, which accounts for approximately 60% of the company's national volumes.
Before BAT Zimbabwe, Vimbai gained valuable sales and marketing experience at Tendo Electronics and Longden Steel, building expertise in business development, customer relationship management, and revenue growth. She holds a Bachelor of Science in Management Studies (Marketing and General Management) from the Women's University in Africa and is currently pursuing an MBA at the University of East London.